One wrong bottle. One lost customer. Stop the silent churn.
You never see them leave. They just stop buying.
Pro Hair I.D. puts a salon-grade hair diagnosis at the shelf, so shoppers pick the right products first time. That means bigger baskets, more loyal customers, and your brand's professional equity working at the point of purchase.
shoppers stopped buying from a brand altogether after one wrong haircare product.
The Haircare Gap Report, piiq Digital via Pollfish, July 2026. n=600 women who buy their own haircare.
For brands & distributors
How it works for you, and the salons you serve
Groups, salon suites and independents. In 80 seconds.
The silent churn
It's not the product. It's the pick.
Professional haircare moved onto the shelf. The expert advice stayed in the salon.
- 01
Wrong pick
No hairdresser in the aisle, so shoppers guess, or grab what's on special.
- 02
Poor result
A great product on the wrong hair still disappoints.
- 03
Brand blamed
Shoppers don't blame their choice. They blame your bottle.
- 04
Gone for good
No complaint, no return. They just never buy you again.
of women have bought a haircare product that turned out wrong for their hair type.
followed a professional's recommendation on their last haircare purchase.
Source: The Haircare Gap Report, piiq Digital via Pollfish, July 2026. n=600 women who buy their own haircare. Margin of error ±4% at 95% confidence.
The results
Diagnosis sells better than selling
sales uplift
treatment services
increase in a salon
Seen in salons using Pro Hair I.D., even where a hairdresser was already giving advice. When people understand what their hair needs, they buy with confidence.
The shopper's view
A pro consultation in 20 seconds
- 01
Scan at the shelf or online
A QR code on the shelf, or a link on your site. No app, no account.
- 02
Get a hair diagnosis
AI reads the characteristics a hairdresser looks for, from porosity to scalp, and the shopper can check every result.
- 03
Shop the routine
A cleanse, condition and treat routine from your range, with a buy now button straight to purchase.
The engine
Built on eight years of hair science
Hair behaves differently for everyone. Pro Hair I.D. reads it the way a hairdresser does.
Where it lives
Wherever your shoppers decide
One engine. Start with a QR code, scale to every channel.
QR at the shelf
We generate the QR codes. Print them on shelf talkers and wobblers, and it's live. No hardware, no install.
Online and in-app
Add Pro Hair I.D. to your website or app with a link or embed, so online shoppers get the same diagnosis before they buy.
Brand activations
Power a launch, campaign or sampling activation with a real diagnosis, not just a giveaway.
Assisted consultations
Give retail staff an expert-backed tool to guide shoppers to the right products, with no product training needed.
For brands & distributors
A ghost shelf in every hair pro's pocket
Reach the stylists who will never stock a retail wall.
Chair renters, mobile stylists and home salons see clients every day, but most carry little or no retail. With Pro Hair I.D., they recommend your range from a QR code or link, and their clients buy online through our affiliate partner. Every one of them becomes a shelf for your brand.
- New distribution, no new stockReach independents without freight, minimum orders or inventory risk for anyone.
- A hairdresser behind every saleYour products recommended at the highest-trust moment in beauty: in the chair.
- Your full range, not a few SKUsStylists recommend the whole routine, not just what fits on a small shelf.
- Extend your network without extending inventoryFor distributors, a channel into the long tail of independent pros.
What you unlock
Bigger baskets. More loyalty. Brand equity at the shelf.
A routine, not a bottle
Every diagnosis recommends a full cleanse, condition and treat routine, so shoppers leave with the set, not a single product.
Right first time
When the first product works, shoppers come back for it. That's the silent churn turned into repeat purchase.
Your salon heritage, in the aisle
A professional diagnosis puts your brand's salon credibility to work at the shelf, and gives shoppers a reason to trade up to premium.
- Higher conversionAt the shelf and online, because shoppers know what to buy
- Shopper confidenceA professional recommendation at the moment of purchase
- Hair insight by regionReal-time data on the hair conditions of your shoppers
- Smarter rangingData-driven ranging, forecasting and merchandising
Questions
Good to know
Do shoppers need to download anything?
No. Pro Hair I.D. runs in the phone's browser. Shoppers scan a QR code or tap a link, take a selfie and see their results in about 20 seconds, with no app and no sign-up.
Which products does it recommend?
Your range. Routines are built from the products you choose, for a single brand or several. At Chemist Warehouse, shoppers swipe to compare L'Oréal Professionnel, Matrix and Redken routines.
How do independent stylists sell our products without stock?
Stylists on the Pro Plan share their QR code or client link. Their clients get a diagnosis and a routine from your range, then buy online through our affiliate partner. The stylist earns commission, the client gets the right products, and your brand gains a new point of sale.
What does it take to launch?
For an in-store rollout, very little. We generate the QR codes, you print them for the shelf, and it's live. No hardware, installation or staff training.
What data do we get?
Insight into the hair of the people buying your products, including hair conditions by region and which routines and products are recommended, to inform ranging, forecasting and merchandising.
What happens to shopper photos?
Photos are used only to analyse hair and are deleted after the analysis, in line with our privacy policy.
Stop the silent churn.
Put a hairdresser in every aisle, and keep the customers you've already won.